Aug 13 2010
ServiceMagic, a website known for linking consumers with prior chosen client rated service professionals, has announced the outcome of a green alternative survey it undertook with Americans from May to July 2010.
The company utilized its website and received more than 1.6 million service requests from the users and conducted direct one to one survey with 1200 homeowners and 500 service professionals.
The survey indicates that more than 59% of the Americans were looking for green energy substitutes for their housing revamping projects. Among the respondents nearly 81% of them considered energy efficient windows as their first option towards the green improvement product. Nevertheless, 19% of them inclined to go green with improvement plans for home due to availability of tax credits. Among those who had invested in energy efficient windows nearly 83% were motivated by the energy efficiency of the product more than the cost factor of it. Most of them did not implement energy efficient windows earlier viewing it as expensive. While some of them are not aware of the existing tax credits available for green products, those who are aware of the tax credits feel that the tax credits available are too minimal when compared to the expenses incurred in acquiring green products.
Among those customers who did not mull over green products 50% of them were not aware of any of the green products, 27% did not prefer any of the currently available green products and 16% of then considered green products too expensive in comparison with the benefits accrued on utilizing them. While only 10% of the residents considered utilizing green products or alternatives nearly 62% of the service professionals expressed their intention to go for green products.