Nov 25 2010
Greener Dawn, a marketing services company based in San Diego, and DISH Network have entered into a partnership, for the promotion of solar installations all over the nation.
Greener Dawn operates a network of local websites all over the nation connecting consumers to green contractors, energy auditors and solar installers. The websites give data on energy savings and solar installations, and collects information about the people who subscribe to their website and sell this information to installers and contractors as potential sales leads. The websites are almost identical except for the localized solar rebate information pertaining to that particular region.
According to Courtland Weisleder, Greener Dawn’s CEO, the main aim was to support green jobs by connecting the providers to the people who were willing to purchase them. The buyers can make an informed decision after they comprehend the returns and benefits on solar investments. They also offer call center services, financing, life cycle email campaigns and equipment leasing. He mentioned that the goal was to create a value added lead.
Greener Dawn’s marketing deal with DISH Network, a satellite television provider, was for marketing their services to the users. It is also seeking other partners who have businesses such as sports leagues or financial service companies. According to Bill Walton, the NBA Legend, who is also Greener Dawn’s Ambassador, this partnership between the two companies is an excellent one, as both the companies are on a mission to make a positive difference in the environment, at the same time create savings for families. He remarked that for everybody to succeed such forward-thinking companies must join together.
For all new subscribers who approach through the Greener Dawn channels, DISH Network would proffer a $100 American Express Reward Card branded with Greener Dawn, which could be utilized for retrofitting objects such as doors, caulking, and insulation to become energy efficient. Weisleder commented that the company was energized to tie with a multi-billion firm, who is also passionate about solar installations and home energy efficiency. According to him, this partnership would be mutually beneficial, as it would not only help DISH Network expand its subscriber listing but also assist their subscribers to make use of money saving and cost-effective services.