Apr 14 2008
In honor of Earth Day and the first year anniversary of the launch of TheDailyGreen.com, the site today announced the winners of The Heart of Green Awards, honoring people and organizations from all fields who in the last year have, through their work and deeds, helped take the "green is good" message to the mainstream, or to the "heart" of the American people.
TheDailyGreen.com chose a richly diverse group of honorees for its inaugural year, taking a slightly non-traditional approach by honoring not only key environmentalists, journalists, politicians and business leaders, but also Lisa Simpson, the famous yellow greenie from "The Simpsons" and The Onion for faux eco-reporting. TheDailyGreen.com also announced a special award for those people whose messages, though important to hear, are not yet ready for prime time. There is also inclusion of people whose "hearts" are decidedly not green.
"With so much attention directed to an intellectual and scientific understanding of the environmental threats to the climate and to our personal health, there has been less attention paid to the role that capturing the heart and imagination of people can play in raising eco-awareness and action," says Deborah Jones Barrow, founder of TheDailyGreen.com. "Therefore, The Heart of Green Awards are meant to highlight accomplishments that touch an emotional chord with people, in the belief that rekindling our lost love affair with the earth, its creatures and its peoples, is a fundamental step in making going green a mainstream pursuit."
TheDailyGreen.com's Heart of Green Awards are also being exclusively cross-posted on MSN Green (green.msn.com) as part of that site's Earth Day eco-coverage. Visitors to the MSN Green Channel will be able to participate in a poll selecting their favorite environmentally focused Hollywood stars. TheDailyGreen.com is a syndication partner of MSN Green.
TheDailyGreen.com inaugural 2008 Heart of Green Awards honor the following people who have shared their passion for making the world a better and healthier place for future generations. For more information on each honoree, visit http://www.TheDailyGreen.com/.