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BenQ Solar, the New Brand Name for AU Optronics’ Solar Business

The solar business of AU Optronics (AUO) moves forward in the global solar market with a new brand name, BenQ Solar. BenQ Solar is committed to offer high-efficiency solar solutions and aims to produce highest total power output within the smallest area.

To achieve this target, the firm has created a high-efficiency value chain for high-efficiency modules. The modules include AUO SunPower’s solar cell, which is the highest efficiency cell in the world with over 22.5% efficiency and high-efficiency wafer, ingot and polysilicon from Japan-based M.Setek. These features make BenQ Solar's module as the world's premium solar product with more than 20% efficiency and helps meet the demands of customers in utility, commercial and residential markets.

AUO will focus on prompt supply of its high-efficiency and cost-effective solar solutions to global customers by implementing “Global Operation, Local Delivery” strategy. By adopting the strategy, BenQ Solar is able to serve its global customers with solar modules from the U.S., Europe, China and Taiwan. The firm has formed its distribution channels in Asia, Europe and North America and will continue its global channel network expansion.

AC Unison is the world's first alternating current (AC) producing solar solution introduced by BenQ Solar to meet the needs of residential customers in terms of convenience and functionality. The product comprises a monitoring system and a micro-inverter. Installation, maintenance and monitoring of the residential solar solution are quite easy.

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