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Recyclable Bio-Sourced SIM Cards Launched by SFR

Recyclable and compostable bio-sourced SIM card was launched by SFR on trial basis. This was announced by world’s leading digital security provider, Gemalto. With more than 20 million mobile subscribers, SFR is one of the leading mobile operators in France.

The launch of this bio-sourced SIM card demonstrates the operator’s commitment to introduce innovative products in the market. It is also the company’s policy to reduce the impact on the environment due to its activities. Bio-plastics material that is derived from plants such as corn, potato starch or sugarcane is utilized for the manufacture of these SIM card body. It is easily compostable and recyclable and no toxic fumes are emitted during its incineration.

Eco-friendly products in Gemalto’s expanded portfolio are utilized by customers such as telecom, banking and governments throughout the world. Gemalto’s eco-friendly product portfolio demonstrates the company’s commitment to reduce its impact on the environment. The bio-sourced SIM card is part of this portfolio.

Philippe Vallée, Executive Vice President, Telecommunication Business Unit, Gemalto, said that both SFR and Gemalto have a common goal to introduce new innovative eco-friendly products in the market. Bio-sourced cards will be distributed by SFR in spring 2010.

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