Apr 7 2008
This Earth Day, busy consumers will be able to enjoy the convenience of bottled water while reducing their impact on the planet with Primo water, a great-tasting water in a more environmentally-friendly, single serve bottle. Traditional water bottles are made from crude oil, a non-renewable resource. The Primo bottle is different from all other water bottles sold in the U.S. because it is made from plants, a natural, renewable resource grown on American soil.
Plastic water bottles are created from PET (polyethylene terephthalate), a petroleum-based plastic derived from limited and depleting reserves of crude oil and natural gas. These fossil fuels take millions of years to regenerate. Primo is unique and more environmentally-friendly because it is made from Ingeo(TM) natural plastic, the world's first and only performance plastic made from 100% annually renewable-resources.(1) This plastic is also commonly known by its generic name, PLA (polylactide). Primo water bottles are as durable as other water bottles, but because they are manufactured from an annually-renewable resource, they have less impact on the environment than other plastic bottles. In fact, if all plastic PET bottles made from crude oil sold today in the U.S. were instead made from Ingeo(TM) natural plastic, Americans would save the equivalent of a billion gallons of gas each year.(2)
Consumers will not only enjoy Primo for its environmental benefits, but also for its great taste. In blind taste tests conducted at the end of 2007 across the U.S., three out of four consumers preferred Primo over the leading spring water and four out of five preferred Primo over tap water.(3) In fact, Primo water was enjoyed at the MusiCares(R) Person of the Year event, on the red carpet and in the green room of the first "green" GRAMMY awards ceremony held in Los Angeles on February 10th.
"We're proud to bring consumers a more environmentally-friendly bottled water," said Billy Prim, CEO of Primo Water Corporation. "Not only does Primo give consumers the great taste, convenience, everyday price value and availability that they've been looking for in a bottled water, it also helps them to leave a better world for their children."
"With Primo, consumers have told us they feel good twice; once for promoting their own health by drinking more water and avoiding sugar, and twice, for helping to preserve the precious and depleting resources of our planet," said Dave Burke, President and COO of Primo To Go.
Primo will be sold in a multipack of eighteen 16.9 oz. bottles and will be available nationally this spring in select leading retailers, including all Kroger stores in April. Suggested retail price is $4.99.
Note
- Ingeo(TM) is a trademark of NatureWorks, LLC
- According to the Life Cycle Assessment (LCA) Environmental Benefits Calculator by Natureworks, LLC
- Taste tests conducted by an independent contractor, Marketing Promotions, in Charlotte, Tampa, Boston, Dallas, Columbus and Los Angeles between September and December 2007