Apr 9 2008
The Natural Bedroom by Vivètique, the nation's premiere organic mattress brand based in Los Angeles, continues to surge ahead as the market innovator with the introduction of the Eco-Lux mattress in time for Earth Day. While most consumers are now well aware of the importance of being green, Vivètique's Eco-Lux is an eco-friendly mattress that is also non-toxic, the next evolutionary step to green, created with the health of consumers and the planet in mind.
“Many mattress manufacturers are still creating chemical-based products, and the cost of these commercial products can be high with long-term health concerns for families and increased environmental pollution caused by their manufacture and disposal,” said Steve Carwile, Chief Executive Officer and President of Vivètique. “Our Eco-Lux mattress is a healthy, environmentally responsible alternative to chemical-mattresses made with our Pure Grow Wool™, so consumers can rest chemical free and guilt free.”
The Eco-Lux mattress combines two types of natural latex for support and comfort. While most mattresses are made with toxic chemicals such as flame-retardants and boric acid, sleeping on the all-organic Eco-Lux means at least 1/3 of your life will be chemical free.
The Eco-Lux is hand crafted using over 60 pounds of 100% organic cotton and 30 pounds of Pure Grow Wool™ alongside two inches of 100% natural Talalay latex. Fully customizable with three layers or "zones" to the bed for varying degrees of firmness, the Eco-Lux also has a removable zippered top and can be easily rolled and packaged in a box and shipped via UPS. Available beginning April 15 at retailers across the country and by visiting www.vivetique.com, The Eco-Lux mattress set will retail for $3,699 in queen size.
It is this spirit of invention, coupled with the ability to meet the needs of the evolving marketplace that has made Vivètique the gold standard for organic bedding. Vivètique already distributes their line of organic sleep sets to more than 400 retail locations nationwide, but they are adding more and more mainstream stores to their roster. Most notably, Vivètique has begun distributing their baby line of sleep sets to Pottery Barn Kids catalog as well as their 94 retail stores nationally.