May 29 2011
A recent survey* sponsored by OLYMPIC(R) Paints and Stains revealed that when it comes to “do-it-yourself” (DIY) projects, Americans plan to roll up their sleeves and get to work. In fact, 54 percent anticipate tackling a paint or exterior stain project in the next year and would like to help reduce their carbon footprint while doing so.
However, nearly three-fourths (73 percent) of them believe buying paint products that are better for the environment means spending more money, according to the survey.
“Consumers don’t have to compromise on their ‘green’ values to be kind to their wallets when tackling DIY home improvement projects,” said Jennifer Dodson, senior marketing manager, Olympic Paints. “Olympic Premium Interior Paint is not only a zero-VOC [volatile organic compound], low-odor product; it’s a great value because it starts at $19 a gallon – making it the perfect choice for a beautiful and healthy home.”
Environmentally friendly paint at an affordable price point isn’t the only thing consumers are asking for. The survey findings also revealed that consumers ranked durability (94 percent), ease of application (85 percent) and selection of colors (84 percent) as key decision points when making a paint purchase.
“Consumers can be at ease knowing Olympic Paints’ proprietary formula offers outstanding durability at an affordable price, and is backed by a lifetime satisfaction guarantee,” Dodson said. “There are so many reasons to insist on Olympic Interior and Exterior Paint for your next project. The Olympic Premium Interior Zero VOC, low odor paint makes painting easier because you can paint and move back into the room on the same day. And the Olympic Premium Exterior paint, with the exclusive DIRTGUARD(TM) formula, keeps your home cleaner longer than other paints, which means less time maintaining your home and more time enjoying it.”
Olympic Paints also makes it easy for consumers to select the perfect shade with its designer-inspired color palette or by using the new COLORCLIX(R) mobile application, which enables consumers to find color inspiration by snapping a photo and matching it to one of Olympic Paints’ colors.
The survey findings also revealed that for consumers planning an exterior stain project, the ability to enhance the natural look of the wood (90 percent), durability (89 percent) and ease of application (85 percent) are the most important factors when making a purchase.
“Enhancing the natural look of the wood is critical for consumers, and Olympic Exterior Stain’s proprietary formula and outstanding clarity make wood look just as beautiful as the nature surrounding it,” Dodson said. “Plus, Olympic Exterior Stain is water-repellent, offers outstanding fade resistance and provides a mildew-resistant coating to protect the wood, so the color and the natural beauty of the wood last.”
*The survey, which was fielded by Opinion Research Corp. in April 2011, surveyed more than 1,000 Americans nationwide (511 men and 500 women) and indicated several key decision points they consider when selecting a paint or stain. Factors such as durability, ease of application and environmental impact were all considered top of mind. The survey also revealed that consumers do not have very high quality expectations when it comes to paint and stain.