MEGAMAN® Expansion Proves Highly Successful in Latin America

MEGAMAN®, which leads the way in energy-efficient lighting, is pleased to announce the success of its Latin American operations, with sales in the first quarter of 2012 equaling those for the whole of 2011.

Fred Bass, Managing Director of Neonlite International Ltd, the brand owners of MEGAMAN®, commented: "We took the step of opening an office in Bogota, Colombia at the beginning of 2011 and also introduced local assembly and the testing of products. Headed up Esteban Tapias, Gerente General, Neonlite Americas SAS, the move into Latin America has proved highly successful, with sales for the first quarter of 2012 equaling those for the whole of 2011.

"South America seems to have been less impacted by the global economic slowdown than Europe, or the US and the up and coming World Cup and Olympics and the proliferation of Western style retail outlets, now make it a prime market for us. With Argentina already banning the incandescent lamp and commercial interior design across Latin America harnessing the economic and environmental power of LEDs, we are experiencing significant growth throughout the region."

"As in Europe, the long-term financial and environmental benefits of LEDs are creating real interest amongst specifiers, installers and end users alike and our work for the rest of 2012 is focused around demonstrating the full range of capabilities of LED lamp technology to these audiences. Our MEGAMAN® LED AR111 range, which has a similar footprint to the halogen AR111, is proving very popular, as is the company's LED Classic range of energy efficient lamp solutions."

Editor's Note

About MEGAMAN®

MEGAMAN® is a global brand in high-performance, energy-efficient lighting and an innovative leader in LED and CFL design, with technology targeting the best eco-lighting solutions. MEGAMAN® products are widely distributed throughout the world, including Europe, Asia Pacific, Middle East, Africa and South America, covering more than 90 countries. By setting environmental management as one of the company's highest priorities, MEGAMAN® is focusing on eco-friendly environmental processes from initial design, to manufacturing, research and development, and the disposal and recycling of its products.

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