Teens Turning Green (TTG), a non-profit organization led by youth, aims at promoting green revolution to high school and college students in the U.S. and worldwide through Project Green Challenge 2012.
Supported by Natracare, eBay Green, Nature's Path and Whole Foods Market, the 30-day long PGC initiative serves to be an eco lifestyle challenge. Participants will undertake one challenge per day during the initiative that begins on October 1 and runs through the 30; each challenge depicts a unique theme focused on creating a powerful, varied and extensive movement of innovators. The main objective is to encourage the youth across the globe to use simple means to transform from conventional to conscious environment.
Participants will share their experience online in TTG's social media, achieving points and prizes. Upon completing the 30-day Challenge, participants can move to the challenge finals, Green University. Twelve finalists will be chosen for participating in a three-day eco-summit in Bay Area Green University from November 30 to December 2. The PGC 2012 champion will be honored with a Grand Prize package worth $15,000.
In order to launch PGC 2012, TTG Founder and Executive Director Judi Shils, along with Schrode and 11 other summer interns participated in the partnerships, challenges, and an outreach database with over 6,000 schools during summer.
The inaugural year PGC 2011 included over 2,600 student participants from 510 campuses, in 48 states from 21 countries. Last year, the TTG team co-operated with national students to establish social action platforms developed at PGC 2011 with a focus on ethical fashion, Green Dorm, conscious paper, sustainable food, and the Right to Know College Road Tour in support of GMO food labeling.