May 19 2008
Environmental Defense Fund and BusinessWeek Special Advertising Sections will feature innovative partnerships between businesses and nonprofit groups in a section this July. Partners in Green will highlight companies that are cutting pollution and boosting profits by partnering with environmental groups on projects ranging from waste reduction to cleaner energy.
BusinessWeek will publish the special section in its July 14-21, 2008, double issue (on newsstands July 4), reaching 4.9 million readers worldwide.
From Wal-Mart to Microsoft, companies have engaged with environmental organizations to build sustainability into the bottom line. For example: a grocery chain bypasses the middleman and buys direct from fishermen; an elite winery helps save a rare frog; and a leading nanotechnology manufacturer develops the industry’s first safety standards by partnering with a nonprofit. The special section will examine the types of partnerships that result in action, not just talk.
Partners in Green is part of Business and the Environment 2008, a series of special ad sections in BusinessWeek on major environmental issues. In a unique alliance, Environmental Defense Fund is providing the content for the series. With offices from Boston to Beijing, Environmental Defense Fund is the leading nonprofit developer of market-based environmental solutions, working with companies that have the market clout to transform industries. It played a central role in the $45 billion buyout of electric utility TXU and the launch of the U.S. Climate Action Partnership, a coalition of major corporations with $2 trillion in revenue.
The Special Ad Sections group at BusinessWeek specializes in integrating the marketing objectives of its partner companies with the information needs of the BusinessWeek audience through the delivery of custom article content—via print, online and other media. Published by The McGraw-Hill Companies, BusinessWeek is the market leader, providing unparalleled insight and analysis to a worldwide audience of 4.9 million readers each week in 140 countries.