May 25 2008
Mayan Metzler and Yoel Piotraut, owners of MyHome LLC, have introduced their newest product today as part of their ongoing efforts to make New York City green. The product, called IceCOLD, a non-toxic coolant for common air-conditioning and refrigeration systems, represents a simple way to increase energy efficiency in a home or business environment. The product rollout is part of this NYC contracting and construction company's plan to meet the demands of the new green development market by offering consumers simple green solutions they can use immediately at a reasonable cost.
"While so many New Yorkers want to go green, they're often held back by the costs or the interruption to their lives caused by a long installation process," says MyHome President Mayan Metzler. "IceCold is an amazing solution that provides a dramatic energy reduction fairly quickly."
Already in use and garnering praise from major corporate franchises like 7-11 and Popeye's, IceCOLD works by removing the "fouled" and jelled compressor oil residue in the refrigeration tubing found in air conditioners or refrigeration systems. Oil fouling blocks the heat transfer needed to cool one's home efficiently, but once the residue is removed by IceCOLD, the system's heat transfer returns to optimal levels, allowing the compressor to cycle off up to 20% more often which means 20+% less electricity consumption.
"When most people think about going green they immediately think of things like photovoltaic technology and the costs associated with it," says MyHome CEO Yoel Piotraut. "IceCOLD is something different--and cost effective--that most people have never heard about. The one thing people do know, however, is that cooling costs can become a huge expense, especially for business owners," says Yoel Piotraut. IceCOLD offers a tremendous energy savings that can increase cash-flow and bolster bottom lines."
The MyHome Corporation is an exclusive dealer of IceCOLD, and the product represents another component to their comprehensive strategy for providing full-service green solutions. This means designing, supplying, and installing every part of a green building project in a market that has traditionally been divided by niche service providers. IceCold is just one of the many products MyHome's R&D department is bringing to market to make going green as easy as possible for its diverse clientele.
"Going green is all about playing smart and simple," says Mayan Metzler. "And IceCOLD is as easy to use as putting Freon in your air conditioner. The truth is that simplicity is the key to getting homeowners to make greener and smarter choices that impact the environment--and their wallets--at the same time."