Jun 4 2008
According to a report presented yesterday at the Sustainable Brands '08 Conference in Monterey, California, American consumers have named Seventh Generation the "greenest" household cleaning brand and the number six "greenest" brand across all categories. Seventh Generation is the country's leading creator of environmentally safe household products and for 20 years has been at the forefront of a cultural change in consumer behavior and business ethics.
The Green Brands Survey, conducted and released by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB), has been tracking consumer perceptions of green for over three years. Seventh Generation is one of only three privately held companies to make the Green Brands Survey "Greenest Brands" list.
"In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper," said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. "In a world in which larger and larger brands are moving into the green space, it's wonderfully reassuring to know that a small company with great intentions can make a difference. The fact that our deeply held and practiced ethics continue to shine through the recent green marketing surge is a testament to our team's convictions and our products' promise."