Jun 6 2008
TOMY Corporation's Eco Angels(TM) brand introduces a revolutionary line of eco-conscious toys utilizing biomass materials, a safe and responsible alternative to traditional plastics. Friendly for the earth and babies, the Eco Angels line will be available at specialty retailers this Fall. More information is available at http://www.tomy-usa.com.
Eco Angels let moms nurture, naturally. Derived from renewable substances that are phthalate-free, Eco Angels also help save the earth from everyday pollutants and toxins. By using organic material in their production, Eco Angels let parents show their care and attention for infants while demonstrating concern for the environment. An added benefit is the functionality of the products, which greatly aid a child's development.
"Moms know what's best for their babies," said TOMY's Sandra Leo. "So, when searching for new manufacturing materials, TOMY turned to Mother Earth."
Eco Angels' products are made from plant-based polyactide (PLA) in combination with the more traditional ABS plastic, a process that reduces harmful C02 emissions. Reaffirming their commitment to be the most trusted name in toys, TOMY's colorful and instructional packaging is made from recycled paper and printed with soy ink, which also reduces pollution and landfill waste.
TOMY's debut of Eco Angels underscores a comprehensive environmental strategy within the iconic brand. The company continues to research the latest technology and materials and is devoting substantial resources to furthering eco-friendly technology. Beginning with play toys, TOMY's Eco Angels line will quickly expand beyond infant toys to other age groups and categories.
"Eco Angels furthers TOMY's dramatic expansion into new and innovative categories," said TOMY Corporation President Kaz Sugiyama. "By manufacturing sustainable products made from safe and renewable resources, we reaffirm TOMY's mission to be the most trusted name in toys."