Sep 30 2008
Sharp Electronics Corporation, in collaboration with Turner Broadcasting Systems, Inc. (TBS), today announced the “Lights Out Challenge.” This call-to-action encourages fans watching Major League Baseball’s (MLB) Game Four of the American League Championship Series (ALCS) to conserve energy across America simply by turning out their lights.
“This promotion fits well into our company focus on creating energy creating products, such as solar electricity solutions, and energy-saving products like LCD TV’s,” said Doug Koshima, Chairman and CEO, Sharp Electronics Corporation. “We hope that this consumer initiative will not only save a significant amount of energy, but that it will inspire consumers to continue to take steps in their daily lives to increase their environmental conservation.”
This challenge, created by Sharp®, Turner Broadcasting Systems and Sharp’s advertising agency Dentsu Next, consists of a 45 second commercial that will begin airing October 1 during each game of the MLB Division Series, and will run through Game Four of the ALCS on October 14. The spot will discuss the importance of conserving energy and end with a consumer call-to-action asking fans to turn off non-essential lights in their homes when watching Game Four, and drive fans to a micro-site on TBS.com (www.tbs.com/lightsout). On this site, fans will learn more information about the challenge and will be able to register to be a part of this nationwide initiative by entering the number of lights they plan to turn off during the game, along with their zip code. Fans can also enter a sweepstakes through the site to win a 46- (45-63/64” diagonal) or 42-inch (42-1/64” diagonal) screen class AQUOS LCD TV. Sharp AQUOS is the official HDTV of Major League Baseball (MLB).
A map of the United States on the micro-site will keep track of which states have turned off the most lights. During the postgame on TBS, announcers will reveal the results of how much energy was saved in leading states and across the US.