Swedish clean-water-tech leader Bluewater is relaunching in the United States this April with a mission-driven focus: to revolutionize how Americans access clean, safe, and sustainable drinking water — while fighting back against the dual crises of tap water contaminated with toxic chemicals and plastic pollution.
The award winning Bluewater Kitchen Station and the clean tap water benefits it brings users is a core element of the relaunch of the Swedish brand in the United States. Image Credit: Bluewater
Following a pandemic-related pause in its North American expansion, Bluewater is re-entering the U.S. market with its award-winning line of compact under-sink purifiers, professional kitchen systems, and high-capacity outdoor dispensers — all designed to provide water that is not only safer but also significantly reduces dependence on single-use bottles.
“Millions of Americans are unknowingly drinking water contaminated with toxic chemicals every day,” said Niklas Ivarsson, President, Bluewater North America (photo above). “It’s a public health issue – but it’s also an environmental one. Our solutions provide a clean, planet-friendly alternative to bottled water that works in homes, restaurants, and large-scale events.”
Ivarsson said Bluewater is relaunching with a clearly-defined new business structure that operates across the company’s three core areas of play: Commercial (HoReCa), HOME, and Events and Venues.
“From Alaska to Florida, California to New York — wherever Americans thirst for pure, great-tasting water, Bluewater delivers. Whether at home, in the office, on the factory floor, or at the nation’s biggest sporting events, our cutting-edge technology ensures purer hydration is always within reach,” said Ivarsson.
Bluewater’s cutting-edge purification systems remove up to 99.7% of harmful contaminants, including PFAS (‘forever chemicals’), heavy metals, microplastics, and radioactive elements now commonly found in both tap and bottled water. These chemicals have been linked to serious health conditions including cancer, thyroid disease, and developmental disorders.
Recent data from the Environmental Working Group (EWG) underscores the urgency: its 2024 Tap Water Database update revealed 324 different contaminants across nearly 50,000 water systems in the U.S., often at levels far exceeding what independent scientists consider safe.
Yet while awareness of water toxicity grows, bottled water consumption continues to rise — exacerbating another crisis: plastic pollution. In the U.S. alone, over 60 million plastic bottles are thrown away every day, many ending up in landfills or oceans where they degrade into microplastics — particles now found in human blood, lungs, and placentas.
Bluewater offers a bold alternative. Its home and commercial systems empower users to generate ultra-purified, mineral-balanced water at the point of use — no transportation, no plastic waste. For outdoor events and venues, its mobile dispensers eliminate the need for trucked-in bottled water, slashing emissions and waste at scale.
“Bluewater is about turning the tide on two environmental threats at once,” said Ivarsson. “We provide water that’s safer for people — and better for the planet.”
The Bluewater brand has earned global recognition for its impact, winning multiple Fast Company World Changing Ideas Awards, a 2024 GOOD DESIGN® Award from the Chicago Athenaeum, and a 2025 Best New Product nod at the Dubai World of Coffee Expo for its game-changing Café Station, which helps specialty coffee roasters and cafés purify and optimize water without plastic or chemical additives. Bluewater has also been honoured with a K&B Kitchen Innovation of the Year Award and was named a ‘2024 Best Buy’ in the UK by The Caterer hospitality magazine.