Jan 20 2009
Precious Earth, a sustainable jewelry line, takes a step forward from the cadre of ethical jewelers with the launch of a line dedicated to transparency and consciousness in the jewelry trade by raising awareness for beneficiation programs in Africa and the world's endangered species.
Precious Earth sources certifiable recycled and renewable precious metals preserving the earth's most natural resources, and high quality, ethically sourced Namibia diamonds from Africa. Endorsed by Team Namibia, the collection embraces Africa's natural resources and wildlife while advocating for Team Namibia's role in empowering local populations through beneficiation.
Renowned designer Robert Pelliccia designed the Endangered Species collection featuring African wildlife that marks the launch of Precious Earth. The collection is made with 100% recycled sterling silver and features Precious Earth's trademark, an imperial chrome diopside gemstone, a conflict-free and environmentally friendly stone set within the jewelry symbolizing a commitment of social responsibility.
From the Zebra Collection to the Leopard Spot and the Tusk Collection, the stunning silver pieces raise awareness for the plight of these endangered species.
The signature couture piece of the collection is the World of Africa bracelet, a remarkable piece of artisanship, an 18k yellow gold bracelet hand crafted by Pelliccia. Made with 100% recycled gold to reduce the impact of mining on the earth's surface the hand carved bracelet features 1.60 tcw of diamonds and boasts the highest standards of hand-crafted jewelry making and features Precious Earth's trademark green stone.
"As a business dedicated to philanthropy, we were enthralled to find a source of diamonds that are traceable from Africa. When you hear 'conflict-free' the industry has been geared towards Canadian diamonds. We are proud to support a natural resource in Africa that is essential to the economy of Namibia, empowering the local populations with a demand for a natural resource from the region. The magical story of Team Namibia has an allure that will resonate with socially conscious individuals," said Sean Dunn, founder of Precious Earth.
Precious Earth's ethos is to support social responsibility and sustainable jewelry practices in the industry by sourcing recycled and renewable metals from a highly reputable source providing certification, and supporting economic independence for the local people of Namibia by sourcing our diamonds from the region. Precious Earth furthers our commitment by proudly donating 5% of GROSS profits from the Endangered Species collection to a charity that raises awareness and provides education and healthcare to local populations in Africa.